We want everyone to be happy. Our customers, our employees and everyone we meet. Happytel is about giving happiness through our products and services. We strive to make people smile after they meet our people. This is our mission.
In 1994, the founder of Happytel observed people carrying handheld consumer mobile phones for the first time and thought that such expensive devices need to be well protected but still have style to reflect the customer. After some extensive research, he, a previous employee of Samsung realised that what was available in the market was unsuitable. The holes were not in the right place for the microphone, speaker and the charging port. And black, was the only colour on offer.
So a year later, he came up with the solution and Happytel was born. Once people tried on a Happytel leather case, they were amazed at the fit and overjoyed that it came in colour. A colourful case meant that women were quickly able to find their phones from inside their handbags. But more simply, colour enabled people to express themselves and mobile phones became a part of the person’s individuality, style and fun!
At Happytel we understand that each customer is unique. They should have something which suits them. So we go out and speak to phone users about how they would like a phone case to be. The information gathered is then used to design and manufacture cases which are then released into the market. Feedback on these products are direct and immediate because our retail presence allows the unique platform for face to face interaction with the consumer.
We are committed to the providing the best buying experience together with high quality merchandise to suit every customer. Happytel provides cases for all models, even for the less popular items which the other stores do not stock. At Happytel people feel special and looked after, because there is something for everyone. The whole experience of buying a phone case is so enjoyable at Happytel that our customers market on our behalf of us by word of mouth and by bringing their family and friends to our stores. Their belief in us has fuelled our tremendous growth.
We see phone accessories differently. We don’t consider it a commodity. We see it as fashion: fast moving fashion. We listen to what customers want in phone accessories, see what is lacking in the market and then develop it. This is why we are first to market. This is how we are different. This is why we are the number one retailer in Australia.
Happytel Retail Group Pty Ltd
